Vignelli & Vignelli om design

Såg detta i någon presentation nyligen, minns inte vilken. Det är från Massimo och Leila Vignellis bok ”Design is one”:

”We believe that design should be:

”Semantically correct. In other words, search for the real meaning and the correct signs that connote the object you are working with.

”Syntactically consistent. Every detail must be consistent to itself and to the whole. No borrowed elements. The language is one and every detail should speak the same language.

”Pragmatically understandable. Otherwise, design is a failure, no matter how beautiful it is. Design is not art, design should express its meaning and that should be universally understandable.”