Fibrer: Anteckningar från ”Designing for the social web” (kap 6

Bloggar mina anteckningar från Joshua Porters utmärkta och högst rekommenderade bok ”Designing for the social web” (Bokus, Adlibris). Här kapitel 3 och 4. Se också mina tidigare anteckningar; introduktionen och kapitel 1–2, kapitel 3–4, kapitel 5.

Chapter 6: Design for Collective Intelligence

128. Collective intelligence, complex adaptive systems. 1. Initial action. 2. Display. 3. Feedback.

130. Barriers to entry – can be crucial to good health — steady flow — good quality. (Digg submission process)
137. Musiclab, sociology experiment. Duncan Watts et al. Social influence, music d/ls. Social influence > quality of songs.
139. implicit feedback (→ downloads, purchases) & explicit feedback (→ ratings, reviews ← more work, but more accurate)
139. Make feedback easy (digg button)
142. Leverage points – “places in a complex system (a corp., an economy…) where a small shift in one thing can produce big changes in everything” – Donella Meadows
142. Digg etc – complex adaptive systems → must be continually tweaked → the design → the leverage points.

Chapter 7: Design for Sharing

144. Sharers advertise your app, authentic/convincing + you listen to sharers to understand what about your app is useful.
145. sharing → social status + anticipating reciprocity (will get something back) + enjoyment
145. implicit sharing (delicious)
146. Sharing features work → Lifehacker traffic boost due to Digg button.
147. Sharing: What reinforces beliefs. · Surprising things. · Things that explain. · What we know will be valued. · Or of help/use. · Or fun. · Or that makes us look good.
148. Sharing: · Permanent URL. · Embeddable. · PDFs perceived as more valuable [?] · Printer friendly.
149. Sharing Call to Action – the nudge
150. … kept close at hand
156. Give them something to do after sharing (subscribe to email newsletter, RSS…)
157. Make sure share emails don’t look like spam.
158. Footer in share emails: · Newsletter signup · For more articles like this…
160. Special URL to shared object, so it can be tracked: …/shared

Fibrer