Anteckningar från ”Designing for the social web” (kap 5)

Bloggar mina anteckningar från Joshua Porters utmärkta och högst rekommenderade bok ”Designing for the social web” (Bokus, Adlibris). Här kapitel 3 och 4. Se också mina tidigare anteckningar; introduktionen och kapitel 1–2, kapitel 3–4.

Chapter 5: Design for Ongoing Participation

• 96. Motivate people; 1. Identifying motivations (why they participate). 2. Build to support them.
• 97. Basic motivations quite similar.
• 97. Identify 2–3 core motivations & spend most energy designing for these.
• 97. (Excludes money as social design deals with social capital.)
• 97. [Motivations:] Identity (manage) · Uniqueness (unique/valuable contribution) · Reciprocity (give back) · Reputation (build r., improve relationships) · Sense of efficacy (have a positive effect) · Control (over info shared) · Ownership (over their content) · Attachment to a group · Fun
• 98. When a site lacks support for identity: spam · gaming · trolling · deception – accountability, punishability, rewardability
• 99. Username/handle goes a long way — have conversations, build history with someone over time, refer to people in conversation.
• 100. Profile pages: avatar, bio, demographics (age, location, …), activities/accomplishments, contacts, group affiliations.
• 104. Dynamic profile: lifestream, comment wall, status updates, notifications.
• 104. Only have profiles if they support primary activity.
• 107. (Uniqueness) Study showed that people rated more movies when copy emphasized uniqueness.
• 107. (Reciprocity) Faced with others reviews, people want to give back (benefit is obvious).
• 108. Yelp: “it’s your turn to be the critic” — “Recent Reviews” [blank slate] — simple: Notify of comments, friending… } to reciprocate — LinkedIn recommendations [example]
• 109. Reputation: others judge a person/interactions with → determines if you want to do business on ebay etc, or whether you follow their recommendations.
• 109. Discover signals that make for positive reputation within a community.
• 110. Yelp: # friends, # reviews, ratings of one’s reviews, #/quality of comments, # fans, # “firsts”, member since, Elite Squad [examples of reputation in profiles/other UI]
• 111. Not everyone will be good at garnering reputation in all possible ways [use Groundswell ladder as guide?]
• 111. Reputation nice to have (Yelp) – crucial (eBay)
• 114. Sometimes people sign up if they feel they can make a difference.
• 115. Compliments at Yelp – praise somebody → feel a sense of efficacy.
• 115. Axelrod, “Evolution of Cooperation”; 1. Probability of meeting in the future ← obviously different online. 2. Ability to identify each other (reputation, such as on eBay, means you don’t have to identify by real name). 3. Record of past behavior
• 118. Sense of Control: Facebook feed uproar → yet few turned off the feature when the option was eventually added. · Bruce Schneier – privacy is more about control than about secrecy – Facebook adding control satisfied users
• 119. Confer ownership: the Endowment Effect → the tendency of people to value things more once a sense of ownership has been established — Copywriting, “my,” “your” → content seems more valuable → responsibility → control → familiar/friendly — Amazon good at this. And Flickr.
• 120. Yelp featuring reviews to show desired behavior.
• 122. [not much said about attachment to a group – what about Flickr’s or Facebook’s groups?]
• 123. getting passionate users
• 124. regular → passionate use · Kathy Sierra — it’s about helping people learn → about their world and about themselves