Nadya Direkova om att designa webb som spel

Game design for web designers: IXDA'09 Talk

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• What is the game genre, platform and audience?
• Game aesthetics (what is the look and feel?)
• Single vs multiplayer mode vs both?
• Avatar vs non player characters?
• Mechanics: what verbs define the game? What are the controls?
• Rewards systems
• Resources, economy and inventory?
• Progressing in the game: stats, missions, levels
• Customization
• Tutorial, help systems and learning curve

Most applicable to web apps:

• Game aesthetics (what is the look and feel?)
• Rewards systems
• Resources, economy and inventory?
• Progressing in the game: stats, missions, levels

Trends:

• Rewards systems (examples: Handipoints, Yelp, Mahalo Answers)
• Stats visible to the player (examples: Facebook, Mint, H&R Block)
• In-game currency (examples: Seriosity, Friends for sale, Etsy’s favorites)
• Progression (examples: LinkedIn, WeightWatchers, Nike Plus)
• Game aesthetics (examples: Carnival Funship Island, Nine West/New Balance, Westin Experiences)
• Using advergames to deliver a message (ie., ads that are games)
• Adopting a game as the user experiences (examples: Google Image Labeler, Fold It

Cheat sheet: see if you can design for:

• Rewards
• User stats
• Progression
• Unique currency
• Put the experience in a game shell