Fibrer: Anteckningar från ”Designing for the social web” (kap 1

Bloggar mina anteckningar från Joshua Porters utmärkta och högst rekommenderade bok ”Designing for the social web” (Bokus, Adlibris). Först introduktionen och de första två kapitlen. Se också mina anteckningar från kapitel 3 och 4.

Introduction

vii. • Nothing new (principles underlying social software) • talk, form groups, gain respect, manage [our] lives, have fun • interactivity, authority, reputation, identity, control • social psychology
ix. Usage Lifecycle: unaware → interested → first-time use → regular use → passionate use
x. hurdles: awareness • sign-up • return visits • emotional attachment
xi. cycle, not simply a progression → passionates driving new usage
xii. hurdles → getting over = change in behavior; • pay attention • decide • input info (trust) • pay money • decide for somebody else • give up way of doing things

Chapter 1: The Rise of the Social Web

4. • Helping strangers, and policing each other (Amazon) • People aren’t supposed to work for free
5. • incentives • Few existing economic models can explain Amazon
5. Definition: Social design is the conception, planning, and production of web sites that support social interaction.
8. UI = environment
9. • confining UI = people won’t use; too flexible UI = they won’t know how to } sweet spot • social software design – support current/desired social behavior
14. one-way (read-only); two-way (read/write); many-way (social)

Chapter 2: A Framework for Social Web Design

22. Primary activity? Which features? (And which features to leave out.) Audience clarity. Strategy. Vision for success.
23. AOF – Activities ← primary, Objects ← social, Features ← core; “What are the actions people perform on the objects, and which are important enough to support in the web application?”
24. Delicious Lesson
25. only one activity is primary
26. Kathy Sierra “I Rule” effect → When you start to feel like an expert in the activity the software supports
26. Identifying Primary Activity; “What do people have to do in order for us to be successful.” Amazon → purchasing; Netflix → renting; Youtube → uploading
26. Goals, Activities, Tasks (often we focus too much on tasks)
27. Activities reveal process (steps, tasks). Often about managing information.
28. Research → get over assumptions; • interviews • usability testing • on-site observation (contextual research) • listening to people
29. Exercise: Researching the Activity of Shopping; • planera (måltid) • skriver inköpslista • inventerar skåp • tar ut pengar • researchar alternativ • hämtar inspiration • åker till affären • följer inköpslistan • betalar • packar • går hem • packar upp
29. Ethnographers – don’t trust what people say – fieldwork
30. Difference between generic step-by-step and ethnographer’s report (messy).
31. Shopping is social, like most activities, yet the software that supports our activities rarely take this into account.
31. Social objects – those that mediate social activities → discovering/modeling social objects, major part in social design.
33. focusing on social objects in the same way as the users do
33. Give them a URL
34. Core feature set: possible actions → determines the kind of activity, and interactions among people/users
34. Choosing features – ruling out what cannot occur.
34. Finding verbs – look at what actions people perform on your objects (nouns). • Videos; play, stop, edit, upload… • Articles; read, archive for later, quote… • Photos; …
35. Verbs are both social and personal
35. [Youtube diagram of objs/verbs]
36. Collections of Objects as Features; (organizing/managing info) • wish lists • ‘My Stuff’ • Favorites; Finding out how poeople collect objects; what verbs do they perform on the collection? Collection as object of objects
36. [Amazon’s Social Features (diagram)]
38. The importance of ethnography – paying close attention to people, what they do, the reasons behind what they do, what they rely on – what are people doing with the objects?
39. Each feature means complexity [added] • Just Say No
40. Don’t Copy Features